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Figma

A design application that runs in the browser: a team draws the screens of a website or app together, and developers read sizes and colors from the same file.

Price: From US$16 a month for one Full seat, billed annually (Professional plan) (read 13 October 2026) Free plan: yes, limited www.figma.com

Who uses it, and for what

One row per story. The grade is for the claim that the business uses this tool, not for its revenue.

StoryWhat it does thereWhenCost statedGradeSource
Tweet HunterDesign tool, listed in the founder's Starter Story tool list.CStarter Story, 18 May 2023: How we built a $3.5M ARR LinkedIn tool that will be acquired for $10M-$15M
AudioPenDesign tool used for the first screens before the build.CStarter Story, 16 May 2024: The App I Built In 12 Hours Now Makes $15K/Mo
SiteGPTDesign tool in the founder's tool list on Starter Story.CStarter Story, 8 October 2023: How my AI side project grew to $15K MRR in just a few months
RytrDesign tool for the interface mock-ups made before the first version was built.CStarter Story, 28 November 2021: I Built A Simple AI Writing Tool That Makes $60K/Year
TalknotesDesign of the landing pages before they were coded.CNico Jeannen's blog diary, 30 August 2023 onwards: TalkNotes, From $0 to $200,000 in 1 year
UmaxDesign of the app screens, with other apps used as references.CStarter Story, 29 December 2024: He made $10M with 3 iPhone apps (video interview with transcript)
My AskAIListed by the founder as the design tool of the business.CStarter Story, 18 June 2024, interview with Mike Heap: I Built A $300K/Year AI Business For Less $50 Bucks
SoundBoost.aiHeld the designs of the product in January 2023, by the investor, who was looking for a front-end developer.CBerkan Cesur's X timeline, September 2021 to October 2026
aiCarouselsDesign tool that he lists for the business.CStarter Story, 28 November 2023: I Accidentally Built A SaaS in 10 Days & Quit My 9-5, interview with Fernando Pessagno
Vidon.aiDesign tool in which the team prototyped version 2, the document-style video editor.CStarter Story, 23 October 2022: How This AI Tool Hit $6K MRR In Just 5 Months

Grade A: the tool's maker or a payment processor confirms the use. Grade B: an independent report, or the tool is visible in public code. Grade C: the founder or the company says so.

Used in the same businesses

Other tools in the stories above, with the number of stories that share both.

Other tools for the same job

Building the product, with the number of stories that use each.

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