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557 tools · 110 stories

What one-person AI businesses run on

Every tool on this page is named in a source of at least one story, or is visible in the code of that business's home page. The count shows how many stories use it. Open a tool to see what it did in each business, with the grade and the source.

One block is one story:A, confirmed by the tool's maker or a payment processorB, reported independently or seen in public codeC, stated by the founder
Team
What the product does
Outcome
Evidence of use

AI models

The models that do the AI work: text, images, voice and video.

OpenAI API
A paid web service from OpenAI: a program sends text, images, or audio to OpenAI's AI models and receives the generated answer, billed by the amount processed.
69 of 110
Anthropic API
An API for Anthropic's Claude AI models: a program sends text, images or documents and receives generated text, billed per token (a piece of a word).
26 of 110
Google Gemini API
An API for Google's Gemini AI models: a program sends text, images, audio or video and receives generated output, billed per token (a piece of a word).
23 of 110
ElevenLabs
An AI voice service: it turns text into spoken audio that sounds like a person, copies a voice from a sample, and dubs recordings into other languages.
11 of 110
fal
An inference platform: it runs image, video and audio AI models from many makers on its own GPUs, and a business calls them through one API and pays per output.
9 of 110
OpenRouter
An API gateway for AI models: a program sends every request to one address with one key, and OpenRouter forwards it to the chosen model at any of many providers.
8 of 110
xAI API
An API for the Grok AI models: a business's program sends a prompt over HTTP and receives generated text, images, video or speech in the reply.
8 of 110
Seedance
An AI video model from ByteDance: it creates short video clips from a text prompt or an image, and a business calls it through an API.
7 of 110
Stable Diffusion
A family of AI image models from Stability AI: each creates a picture from a text prompt, and a business can run it on its own computers.
7 of 110
Kling
A video generation model: it turns a text prompt or a still image into a short video clip, and a product can call it through an API.
6 of 110
Replicate
A hosting service for machine learning models: a business sends a request to its API, the model runs on Replicate's GPUs, and the business pays only for that run.
6 of 110
Deepgram
4 of 110
DeepSeek
4 of 110
FLUX (Black Forest Labs)
A family of AI models that make or edit images and video from a text description, used through an API or downloaded and run on your own servers.
4 of 110
Mistral AI
4 of 110
GLM (Z.ai)
A family of large language models from Z.ai: a program sends text or images through an API and gets generated text or code back, priced per token.
3 of 110
Veo
3 of 110
Wan
3 of 110
AssemblyAI
2 of 110
Gemini
2 of 110
Grok
2 of 110
Ideogram
2 of 110
Qwen
2 of 110
Runway
2 of 110
Voyage AI
2 of 110
Named in one story: 42 tools
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Building the product

Frameworks, programming languages, no-code builders and AI coding tools.

Next.js
An open-source framework for building websites and web applications with React: it handles page routing, rendering pages on the server, and the production build.
60 of 110
Cursor
A code editor with a built-in AI assistant: the developer describes a change in plain language, and the editor writes or edits the code across the project.
21 of 110
React
A JavaScript library for building user interfaces: a developer writes small reusable components, and React updates the web page when the data changes.
18 of 110
ChatGPT
An AI chat assistant from OpenAI: a person types a question or a task, and it answers with text, code, images or data analysis.
14 of 110
Claude Code
An AI coding agent from Anthropic that works in a developer's terminal or editor: given a task, it reads the project's files, edits code, and runs commands and tests.
14 of 110
GitHub
A hosting service for Git repositories: it stores a team's source code with its full change history, and adds code review (pull requests), issue tracking and automated builds.
13 of 110
TypeScript
A programming language from Microsoft that adds static types to JavaScript: a compiler checks the types before the program runs and then outputs plain JavaScript.
13 of 110
Python
A general-purpose programming language: businesses write their server software, data processing scripts and machine learning code in it.
12 of 110
Tailwind CSS
A CSS framework: a developer styles a web page by adding small ready-made class names, such as flex or pt-4, directly in the HTML.
12 of 110
Node.js
A JavaScript runtime: it runs JavaScript code outside the browser, so a business can write its server software and build tools in the same language as its web pages.
11 of 110
Figma
A design application that runs in the browser: a team draws the screens of a website or app together, and developers read sizes and colors from the same file.
10 of 110
Bubble
A no-code app builder: a person builds the screens, database and logic of a web or mobile app in a visual editor instead of writing code, and Bubble hosts it.
9 of 110
Claude (assistant)
An AI assistant from Anthropic: you write a request in a chat window and it answers, writes and edits text or code, and reads files you give it.
9 of 110
Codex (OpenAI)
An AI coding agent from OpenAI: given a task in plain language, it reads a code repository, writes and edits files, runs commands, and proposes the changes for review.
8 of 110
Webflow
8 of 110
Astro
7 of 110
React Native
An open-source framework from Meta: a team writes one app in JavaScript with React, and it runs as a native app on both iPhone and Android.
7 of 110
WordPress
A content management system: software that stores a website's pages and posts in a database and lets people edit and publish them from a browser without writing code.
7 of 110
JavaScript
A programming language: every web browser can run it, so it is used to make web pages interactive, and with Node.js it also runs on servers.
6 of 110
Swift
6 of 110
Framer
5 of 110
SwiftUI
5 of 110
LangChain
An open source framework (a code library) for Python and JavaScript: it supplies ready-made components that connect an application to language models, vector databases and other tools.
4 of 110
Nuxt
A web framework built on Vue.js: it gives a project a ready structure for pages, routing and server-side rendering, so the team writes only the application code.
4 of 110
Canva
A design tool that runs in the browser: a person without design training picks a template and edits it to make social media images, presentations, logos and videos.
3 of 110
Expo
3 of 110
FastAPI
3 of 110
PHP
3 of 110
Rork
3 of 110
Vite
3 of 110
Ant Design
2 of 110
Chakra UI
2 of 110
Electron
2 of 110
Express
2 of 110
Go
2 of 110
Inertia.js
2 of 110
jQuery
2 of 110
Laravel
2 of 110
Mastra
2 of 110
MUI
2 of 110
Remotion
2 of 110
Typeform
2 of 110
Named in one story: 77 tools
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Running it

Hosting, databases, queues and rented graphics processors.

Vercel
A hosting service for websites and web applications: it builds the code after each change in the Git repository and serves the result from servers in many regions.
52 of 110
Cloudflare
A network placed between visitors and a website: it delivers pages from nearby servers, blocks attacks, manages DNS, and also offers file storage and code hosting.
50 of 110
Supabase
A hosted backend built on the PostgreSQL database: it gives an app a database, user login, file storage and realtime updates without the team running its own servers.
23 of 110
Firebase
A set of hosted backend services from Google for web and mobile apps: a database, user login, file storage, hosting and analytics, without servers to manage.
20 of 110
Google Cloud
A cloud computing platform: a business rents Google's servers, storage and databases over the internet to run its software, and pays for the amount it uses.
14 of 110
Amazon Web Services (AWS)
A cloud provider: it rents servers, storage, databases and many other computing services over the internet, and a business pays for the amount it uses.
10 of 110
Clerk
6 of 110
Render
A cloud hosting service: it takes a program's code from a Git repository, builds it, and runs it on its servers as a website, background job or database.
6 of 110
DigitalOcean
A cloud hosting provider: a business rents virtual servers (called Droplets), managed databases and file storage, and pays for the time each one runs.
5 of 110
Hetzner
A German hosting company: a business rents virtual cloud servers or whole physical servers in its data centers, billed by the hour up to a fixed monthly maximum.
5 of 110
Railway
A hosting platform: it takes code from a Git repository, builds it, runs it as a web service with databases, and charges for the CPU and memory used.
5 of 110
Redis
5 of 110
Nginx
4 of 110
Pinecone
A hosted vector database: it stores embeddings (lists of numbers that represent the meaning of text) and returns the stored items most similar to a query.
4 of 110
PostgreSQL
4 of 110
SQLite
A database engine that is a code library inside the application: it stores all the data in one file on disk, so a business needs no separate database server.
4 of 110
Twilio
4 of 110
Docker
3 of 110
MongoDB
3 of 110
TestFlight
3 of 110
Apify
2 of 110
Composio
2 of 110
Heroku
2 of 110
Neon
2 of 110
Pexels
2 of 110
RunPod
2 of 110
Turbopuffer
2 of 110
Xano
2 of 110
Zapier
2 of 110
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Taking payments

Payment processors, in-app billing and deal marketplaces.

Stripe
A payment processor: it charges customers' cards for a business and pays the money out to the business's bank account.
83 of 110
Apple App Store
Apple's store for iPhone, iPad and Mac apps: it delivers a developer's app to customers, charges them for purchases and subscriptions, and pays the developer after keeping a commission.
29 of 110
Google Play
Google's app store for Android: it distributes a business's app to phones, charges users for the app, subscriptions and in-app purchases, and keeps a percentage.
18 of 110
RevenueCat
A subscription backend for phone apps: its SDK runs in-app purchases through Apple and Google, its server records which users have paid, and its dashboard reports the revenue.
12 of 110
Lemon Squeezy
A merchant of record for digital products: it is the legal seller to each customer, so it collects the payment, pays the sales tax, and sends the business the rest.
9 of 110
PayPal
A payment service: customers pay a business from a PayPal account or a card, and the money arrives in the business's PayPal balance.
9 of 110
AppSumo
5 of 110
Adapty
3 of 110
Polar
3 of 110
Shopify
3 of 110
Paddle
2 of 110
RocketHub
2 of 110
Superwall
2 of 110
Named in one story: 9 tools
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Finding customers

Launch sites, video and social platforms, ads and affiliate tools.

X
A social network for short public posts: a business uses it to show its product, answer customers, and collect followers who may later become buyers.
67 of 110
Meta ads
The paid advertising system of Facebook and Instagram: a business pays to show its ads to people selected by age, place, interests, or past behavior.
40 of 110
Product Hunt
A website where makers announce new products: visitors vote and comment each day, and the products with the most votes appear at the top of the daily list.
39 of 110
YouTube
A video site owned by Google: a business publishes videos there for free, and viewers find them through search, recommendations and subscriptions.
33 of 110
TikTok
A social app for short videos: a business posts videos there, and the app's recommendation system shows them to people who may become customers.
30 of 110
Reddit
A discussion website made of topic communities called subreddits: a business posts or answers there to reach people who are interested in its subject.
28 of 110
LinkedIn
A social network for work contacts, owned by Microsoft: members show their job history, and a business or founder posts there to reach people in a specific profession.
25 of 110
Instagram
A social network owned by Meta for photos and short videos: a business posts there so that followers and new users see its product.
24 of 110
Google Ads
Google's advertising platform: a business bids to show its ads above search results, on YouTube and on other sites, and usually pays each time someone clicks an ad.
23 of 110
Rewardful
Affiliate tracking software for subscription businesses: it gives each partner a referral link, records which paying customers came through it, and calculates the commission owed to that partner.
19 of 110
Google Search (organic)
The unpaid ("organic") results of Google's search engine: Google's crawler program reads a business's web pages and shows them for matching queries, with no charge per visit.
15 of 110
Tolt
Affiliate software for subscription businesses: each affiliate (a partner paid a commission per referred customer) gets a tracking link, and Tolt counts the sales and pays the commissions.
15 of 110
Facebook
A social network: a business posts on its own page and in interest groups, where people who may become customers see and share the posts.
12 of 110
LinkedIn ads
The advertising system of LinkedIn: a business pays to show its ads to LinkedIn members that it selects by job title, company, industry or other profile data.
11 of 110
Ahrefs
A search engine optimization (SEO) tool: it shows which keywords people search, which sites link to a page, and where a site ranks in search results.
10 of 110
Calendly
A scheduling tool: a business shares a booking link, a customer picks an open time slot from the connected calendar, and the meeting appears in both calendars.
8 of 110
Trustpilot
A public review site: customers write reviews of a business, and the business can invite reviews, reply to them and show its score on its own site.
8 of 110
G2
A review site for business software: customers rate products there, buyers compare them before a purchase, and a vendor's profile page with good ratings brings it new buyers.
7 of 110
Hacker News
A news and discussion website owned by the startup investor Y Combinator: users post links and vote on them, and founders post their products there to get early visitors.
7 of 110
Senja
A tool for testimonials (customers' written or video praise): it collects them through a form and shows them on the business's website as embedded blocks.
7 of 110
TikTok ads
7 of 110
Indie Hackers
An online community of founders of small internet businesses: a founder posts a product or revenue update there to get feedback and reach the first users.
6 of 110
WhatsApp
A messaging app owned by Meta that sends text, voice and video between phone numbers; businesses use it to write to customers directly, in groups, and for support.
6 of 110
Reddit ads
5 of 110
Cal.com
4 of 110
Substack
4 of 110
X ads
4 of 110
Futurepedia
3 of 110
Ben's Bites
2 of 110
CapCut
2 of 110
Future Tools
2 of 110
Instantly
2 of 110
n8n
2 of 110
Pinterest
2 of 110
PromoteKit
2 of 110
Skool
2 of 110
Tally
2 of 110
Threads
2 of 110
TopAI.tools
2 of 110
Uneed
2 of 110
WIP
2 of 110
Zoom
2 of 110
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Keeping customers

Email, support chat and tools that reduce cancellations.

Discord
A chat platform: a business opens a community space, called a server, where its users talk with each other and with the team in text and voice channels.
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Resend
An email sending service for developers: an application calls its API to send emails such as password resets and order confirmations, and it also sends newsletters to a contact list.
13 of 110
Intercom
A customer support helpdesk: it puts a chat window on a website or app, collects customer messages in one shared inbox, and can answer them with an AI agent.
11 of 110
Crisp
A customer support tool: it puts a chat widget on a website and collects chat, email and other customer messages in one shared inbox for the team.
8 of 110
Canny
A customer feedback tool: users post feature requests and vote on them on a board, and the product team uses the votes to decide what to build next.
5 of 110
Customer.io
5 of 110
Bento
An email marketing service: it stores a business's contact list and sends campaign emails, automated email sequences and transactional emails such as receipts and password resets.
4 of 110
Brevo
4 of 110
Featurebase
A customer support and feedback tool: one subscription gives a business a live chat inbox, a help center, a feature request board with votes, and a changelog.
4 of 110
ConvertKit
3 of 110
HubSpot
3 of 110
SendGrid
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Chatwoot
2 of 110
Loops
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Mailchimp
2 of 110
Named in one story: 12 tools
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Measuring

Analytics and revenue verification.

Google Analytics
A Google service that counts visits to a website or app: it records where visitors come from, which pages they open, and which actions they take.
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TrustMRR
A public database of startup revenue, verified by reading each founder's payment provider (for example Stripe) through its API; it is also a marketplace for selling startups.
49 of 110
PostHog
A product analytics service: it records what users do in a website or app, and shows the business reports, session recordings and test results from that data.
36 of 110
Google Tag Manager
A tag management system from Google: a business adds or changes the tracking and advertising scripts on its site from a web console, without editing the site's code.
27 of 110
Sentry
An error-tracking service: it collects the crashes, errors and slow requests from a running application and shows the developers where in the code each one happened.
15 of 110
DataFast
A web analytics tool: a script on the website counts visitors and their sources, and it links each payment to the visitor, so the owner sees which channel brings revenue.
14 of 110
Microsoft Clarity
A free website analytics tool from Microsoft: it records visitor sessions for replay and draws heatmaps that show where visitors click and how far they scroll.
11 of 110
Plausible
10 of 110
Mixpanel
A product analytics tool: the application sends an event for each user action, and the tool reports funnels (where users stop in a flow) and retention (who comes back).
8 of 110
Amplitude
A product analytics service: an app sends it an event for each user action, and it shows how users move through the product and which ones return.
6 of 110
Hotjar
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AppsFlyer
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Datadog
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Google tag
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Langfuse
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RB2B
2 of 110
Splitbee
2 of 110
whatsthe.app
2 of 110
Named in one story: 21 tools
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Operating the company

Contractors, documents, audits and legal services.

Slack
A team chat application: staff write messages in shared channels, sorted by topic, and connect other software so that its notifications arrive in the same place.
17 of 110
Google Workspace
Google's paid bundle of office software for a business: email at the company's own domain (Gmail), shared documents and spreadsheets, file storage (Drive), calendar and video meetings.
12 of 110
Notion
A workspace application that combines documents, wikis, task lists and simple databases: a team writes notes, plans projects and keeps company knowledge in one shared place.
12 of 110
Upwork
A marketplace for freelance work: a business posts a job, hires a freelancer from the applicants, and pays that person through the site.
9 of 110
Acquire.com
An online marketplace where founders list a startup for sale and buyers contact them; it supplies tools for the offer letter, the contract and the escrow payment.
6 of 110
Fiverr
3 of 110
Telegram
3 of 110
Termly
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Asana
2 of 110
Basecamp
2 of 110
Loom
2 of 110
Mercury
2 of 110
Sprinto
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Xero
2 of 110
Named in one story: 27 tools
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Used together

Pairs of tools that appear in the same business, in at least three stories.

Read this before you copy a stack

  • The counts come from businesses that succeeded. A tool that many of them use is not a cause of their success.
  • A tool that a founder never mentioned can still be in use. A missing block means "not found in the sources".
  • The sample is small: 110 stories. Read the counts as "n of 110".
  • Prices on the tool pages were read on the date shown and they change.
  • This site takes no payment from any tool and uses no affiliate links.