Notis
Notis is an AI assistant, a program that takes a request written or spoken in ordinary language and carries it out with a large language model. People reach it through the chat apps they already use. A voice note or a text on WhatsApp, Telegram, iMessage, Slack or email becomes a formatted note, a task, a draft post or a CRM update (customer relationship management software, where a sales team records contacts and deals) in Notion or one of more than 1,000 connected apps. On WhatsApp it works through the WhatsApp Business API, the paid interface through which a company's software sends and receives WhatsApp messages. Its language models come from OpenAI.
Florian "Flo" Pariset started building it in summer 2023 and launched the paid version in November 2023. He runs it through Mind the Flo Sàrl, a Swiss limited liability company registered in August 2024, and calls himself a team of one who works with AI agents; he has also paid salaries and freelancers, and he says he raised US$0. On 15 October 2026 his Stripe account, read by TrustMRR, showed MRR (monthly recurring revenue: the subscription income of one month, with a yearly plan counted as one twelfth of its price) of US$13,454 from 446 active subscriptions, and US$200,983 of revenue in the last twelve months. Monthly revenue peaked at US$39,398 in March 2026 and was US$11,628 in September 2026.
The founder's own account explains the fall. On 9 August 2026 he wrote that Notis had made US$215,000 of gross revenue, while OpenAI had charged US$50,000, Facebook and Google US$160,000 for ads, and Stripe US$35,000 for fees, refunds and chargebacks (card payments that the customer's bank reverses after a dispute). That left minus US$30,000, and he stopped all ads that day. The revenue figures on this page are grade A, from Stripe; the costs are his statement, grade C. The page also shows earlier companies that sold an assistant to busy people, or built on top of another company's platform that later offered the same feature.
The numbers, graded
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Monthly recurring revenue (MRR), 15 October 2026 | US$13,454 | A | Stripe data read by TrustMRR through an API key, last synced 15 October 2026. The profile gives a 30-day MRR change of minus 13.6%. | [1] |
| Run rate from that MRR | about US$161,448 a year | calc | Calculated: US$13,454 × 12. The headline figure on this page. | [1] |
| Revenue in the last 12 months, to 15 October 2026 | US$200,983 | A | Stripe through TrustMRR. The last 6 months were US$88,478. | [1] |
| Revenue in the last 30 days | US$9,595 | A | Stripe through TrustMRR. The profile gives a 30-day revenue change of minus 14.0%. | [1] |
| MRR compared with the last 30 days of revenue | 40% higher | calc | Calculated: US$13,454 / US$9,595 = 1.40. One likely reason, not stated in the source: MRR counts a yearly plan as one twelfth of its price each month while the cash arrives at once, so when fewer yearly plans are sold, cash falls below MRR. | [1] |
| Best month and latest full month | US$39,398 in March 2026; US$11,628 in September 2026 | A | Stripe monthly timeline on the profile, November 2025 to October 2026. November 2025 was US$9,383. | [1] |
| Revenue, July to September 2026, against April to June 2026 | US$40,118 against US$60,460: minus 34% | calc | Calculated from the Stripe monthly timeline. September 2026 was 70.5% below March 2026, and March 2026 was 4.2 times November 2025. | [1] |
| Active subscriptions, October 2026 | 446 | A | Stripe through TrustMRR. | [1] |
| MRR per active subscription | about US$30 a month | calc | Calculated: US$13,454 / 446 = US$30.17. | [1] |
| All-time revenue on the connected Stripe account | US$235,100 | A | Stripe through TrustMRR. The profile's founded date is 25 September 2024, after the Swiss company was registered; the founder dates the paid launch to November 2023. | [1, 4, 10] |
| Founder's figure: gross revenue from subscriptions, 9 August 2026 | US$215,000 | C | Founder's newsletter. | [2] |
| Stripe all-time revenue at the end of July 2026 | US$206,220 | calc | Calculated: US$235,100 minus the August, September and October 2026 months. The founder's figure of 9 August is 4.3% higher; the sources do not explain the difference. | [1, 2] |
| Founder's costs to 9 August 2026 | OpenAI US$50,000; Facebook and Google ads US$160,000; Stripe US$35,000 | C | Founder's newsletter. The Stripe amount covers chargebacks, fees and refunds. | [2] |
| Founder's result after those costs | minus US$30,000 | C | Founder's newsletter. He adds that, counting licenses, freelancers and other costs, he is US$100,000 poorer than when he started, and that his own payout is zero. | [2] |
| Ads as a share of gross revenue | 74% | calc | Calculated: US$160,000 / US$215,000. OpenAI was 23% and Stripe 16% of the same revenue. | [2] |
| Founder's figure: MRR, 19 June 2025 | around US$1,000 | C | Founder's post on the company blog. He wrote that a paid user cost less than the user's first-year value, and that he was self-funding salaries. | [3] |
| MRR growth, June 2025 to October 2026 | about 13.5 times | calc | Calculated: US$13,454 / US$1,000. The June 2025 figure is the founder's (grade C), the October 2026 figure is Stripe's (grade A). | [1, 3] |
| Founder's figures, 18 June 2026 | MRR stable; new trials minus 75%; new subscribers minus 58%; trial conversion plus 47%; churn minus 20% | C | X post. He wrote that Notis was profitable "at our very humble scale". | [5] |
| Churn, August 2026 | 13% | C | Founder's newsletter: the lowest since launch. The period of the rate is not stated. | [2] |
| Users | 17,000 founders (May 2026); 1,000 paying teams (July 2026) | C | Founder's X post of 3 May 2026, and his LinkedIn post as quoted in the July 2026 changelog. Stripe showed 446 active subscriptions in October 2026; the sources do not say how each count was made. | [7, 11, 1] |
| Operating company | Mind the Flo Sàrl, Morlon, Switzerland, founded 8 August 2024 | C | Swiss commercial register (Zefix), UID CHE-345.958.711; the founding notice was published on 16 August 2024. Capital CHF 20,000 in two equal parts of 10,000 shares: the founder, as managing director and president, and a second partner who is also a managing officer. The privacy policy names the company as the operator of Notis. | [10, 13] |
| Team | 1 founder | C | His page calls him a team of one who works with AI agents; the TrustMRR profile says 1 person. He wrote of paying salaries in June 2025 and of freelancers in August 2026, without numbers. LinkedIn lists 2 employees. | [9, 1, 3, 2, 19] |
| Outside funding | none | C | His page says US$0 raised. The register shows only the two partners' capital. He wrote that Y Combinator rejected Notis twice. | [9, 10, 8] |
| Time from the paid launch to the October 2026 figure | 35 months | calc | Calculated: November 2023 to October 2026. | [4, 1] |
How to read this table: a grade A value comes from Stripe through TrustMRR's API connection. A grade C value is a statement by the founder in his newsletter, blog or X posts, or a page of the company, a platform or a register. A "calc" value was computed on this page from other rows.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free (Notis CLI) | 0 | 0 | inside Claude Code, Codex or Cursor; no card |
| Pro | 13 | 19 | US$20 of usage a month; monthly price as of December 2025 |
| Pro+ | 39 | 39 | US$59 of usage a month; monthly price as of December 2025 |
| Ultra | 99 | 99 | US$149 of usage a month; monthly price as of December 2025 |
Each paid plan includes a usage budget: US$20 a month on Pro, US$59 on Pro+ and US$149 on Ultra. Model use, paid tools, voice and cloud computer work are charged at twice the provider's cost, and extra use can be billed On-Demand within a limit that the customer sets. A paid plan starts with a 7-day trial with US$20 of usage. In December 2025 the changelog gave Pro+ at US$39 a month and said the yearly plan was 20% cheaper; the October 2026 profile gives US$39 a month billed yearly, so prices have changed and today's monthly prices are not verified. The free plan is the Notis CLI, a command-line tool, inside Claude Code, Codex or Cursor.
The timeline
From a tool the founder built for himself in summer 2023 to a Stripe-verified US$13,454 a month in October 2026, with fast growth in early 2026 and a fall after the ads stopped. Each entry carries its grade.
- Summer 2023CPariset starts building Notis for himself, because he was losing ideas between tasks. [4]
- November 2023CThe paid version launches: an assistant next to a Notion workspace that can be reached from anywhere. [4]
- 8 August 2024CMind the Flo Sàrl is founded in Morlon, Switzerland, with CHF 20,000 of capital held by two partners. The register publishes it on 16 August. [10]
- 13 May 2025CNotion releases AI Meeting Notes and Enterprise Search in Notion 2.51. [16]
- 19 June 2025CPariset writes that Notis is at about US$1,000 MRR and that he is self-funding salaries. His growth tests: an ambassador program for Notion users, lists of startups that run on Notion taken from Product Hunt, X posts against Notion AI, and an affiliate program. [3]
- 18 September 2025CNotion 3.0 rebuilds Notion AI as Agents that do multi-step work across pages and connected tools such as Slack, Google Drive and GitHub. [17]
- 18 October 2025BWhatsApp adds an "AI Providers" section to its Business API terms, in force from 15 January 2026, that bars general-purpose AI assistants. [15]
- 4 November 2025CThe Notis blog presents the product as a work hub that acts in Notion, not another WhatsApp chatbot. [18]
- November 2025 to March 2026AStripe revenue rises from US$9,383 to US$39,398 a month. [1]
- 15 January 2026BMeta's rules take effect. OpenAI, Perplexity and Microsoft have announced that their WhatsApp chatbots will stop working. Regulators in the EU, Italy and Brazil have opened antitrust probes. [15]
- 31 January 2026CSlack becomes a full channel. In March 2026 the iMessage channel adds RCS, WhatsApp and SMS on one phone number. [11]
- 23 April 2026CPariset writes that Y Combinator rejected Notis twice. [8]
- 3 May 2026CVersion 3: a desktop app, skills, a cloud computer and memory. The founder writes that 17,000 founders use Notis. [11, 7]
- 18 June 2026CHe writes that Notis is profitable at its small scale, that churn and trial conversion improved, and that new trials fell 75% and new subscribers 58%. [5]
- 9 August 2026CNewsletter post "I give up.": US$215,000 of gross revenue against US$245,000 of OpenAI, ad and Stripe costs. He stops all ads. [2]
- 18 to 23 August 2026CA free plan (the Notis CLI inside coding agents), and paid plans that send work to the customer's own ChatGPT or Claude subscription. [11, 12, 22]
- 27 August 2026CHe writes that within 30 days he will finish moving Notis away from Notion. [6]
- 15 October 2026AStripe shows US$13,454 MRR, 446 active subscriptions and US$9,595 in the last 30 days. [1]
Why it worked
Four causes, in the order they mattered. Each one is a reusable lesson.
The chat app is the interface
There is no new app to learn first. A voice note on WhatsApp, in any of more than 50 languages, becomes a page, a task or a database row in Notion, and the link comes back in the chat. The same assistant later came to Telegram, iMessage, Slack, email and a desktop app, so the product does not depend on one messaging channel.
A first market of Notion users
In 2025 the founder aimed at people who already kept their work in Notion: an ambassador program, lists of startups that run on Notion taken from Product Hunt, and X posts showing that Notis could query Notion databases from a chat, which he said Notion AI could not do.
Paid ads, then no ads
In June 2025 he wrote that a paid user cost less than the user's first-year value. By August 2026 Facebook and Google had received US$160,000, three quarters of the gross revenue. Stripe revenue peaked at US$39,398 in March 2026. In June 2026 he reported new trials down 75%; on 9 August he stopped all ads; September 2026 brought US$11,628.
A usage budget, and the customer's own AI subscription
Each paid plan includes a dollar budget of usage, and model use, paid tools, voice and cloud work are charged at twice the provider's cost. Since August 2026 a customer can connect a ChatGPT or Claude subscription, so that the model work is paid by that subscription and not by Notis, whose OpenAI bill had reached US$50,000. The founder wrote that about US$400 of his own subscriptions did more than US$30,000 of work at API prices in one month.
How it was built
These details come from the company's own pages and the founder's posts and profile entries (grade C), except the GitHub activity, which TrustMRR reads from the connected repository. [1, 11, 13, 14, 20, 9, 2]
- Next.js for the front end; Python and Supabase on the server; Stripe for payments (founder's entries on the TrustMRR profile).
- Language models from OpenAI. Since July 2026 the Medium and High settings run on GPT-5.6 Sol and Low on GPT-5.6 Luna; in August 2026 voice transcription moved to OpenAI's gpt-transcribe. The OpenAI bill reached US$50,000 by August 2026.
- Messaging through the official WhatsApp Business API, Telegram, Slack (January 2026), iMessage with RCS, WhatsApp and SMS on one number (March 2026), email, and a desktop app (May 2026). The privacy policy lists Twilio and ElevenLabs for messaging and voice.
- Connections to the customers' apps run partly through Composio, an integration service that creates and stores the login tokens. The privacy policy also lists Google Cloud and Supabase for hosting, Intercom for support, and PostHog, Langfuse and Google Analytics for measurement.
- Notis also works as an MCP server (Model Context Protocol, a standard way for AI assistants to call outside tools) and as a command-line tool inside Claude Code, Codex, Cursor, ChatGPT and Notion AI.
- The founder builds with AI coding agents. TrustMRR's connection to his GitHub shows 2,752 contributions in the last year.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
The dead that came before
Five companies in the Loot Drop database promised an assistant that takes work off busy people, or a tool that competes inside another company's product or market. The values below are from that database and are not independently verified.
Zirtual
The promiseVirtual assistants for busy executives and founders: hand off email and scheduling.
Why it diedIt hired a large staff of assistants before checking that it could pay them, and ran out of cash in the middle of the expansion.
Exec
The promiseAn on-demand assistant for errands, cleaning and personal tasks.
Why it diedIt offered every kind of task and did none of them best. Customer acquisition was expensive, margins were thin, and TaskRabbit won by focusing.
Operator
The promiseA personal shopper in your phone, run by people and AI together.
Why it diedEach request needed expensive human work, and the costs stayed higher than the service could earn against Amazon.
Niles
The promiseA bot inside Slack that answers questions from the company's own knowledge.
Why it diedAI answers became common and cheap, and Slack added similar features itself.
Transpose
The promiseFirst called KustomNote: flexible notes and data organization for businesses, as an alternative to Evernote.
Why it diedWithout outside money it could not give users of the established note tool a strong enough reason to switch.
What changed
Zirtual, Exec and Operator sold the promise that Notis sells, an assistant that takes small tasks off busy people, but every task needed paid human work, and each ran out of money or margin. Niles worked inside Slack and lost when Slack offered similar features. Transpose tried to take users from Evernote and could not give them a reason to move.
Two things are different now. A language model does the task, so a request costs cents of model use instead of an assistant's wage: OpenAI charged Notis US$50,000 against US$215,000 of revenue, and since August 2026 customers can send the model work to their own ChatGPT or Claude subscription. What has not changed is the cost of finding customers and the risk of the platform. Notis spent more on ads than on models, Notion now ships its own agents, and WhatsApp limits AI providers on its business interface. The founder's answer is more channels and a move away from Notion.
Can one person copy it now?
The product idea, yes. The growth method, no.
One person can build an assistant that lives in a chat app and writes into the tools people already use, with AI models and an integration service. The part not to copy is the growth: by the founder's own account he spent US$160,000 on ads against US$215,000 of revenue and ended with less money than he started with.
Where it is still open: Assistants for the tools of one profession, such as a CRM for salespeople, a bug tracker for developers or expense software for freelancers, reached from the chat app that the profession already uses.
- 1Start with one group that already keeps its work in one tool, here Notion users, and solve the problem of capturing work from a phone.
- 2Use the chat apps' official business interfaces, and offer several channels, so that one platform's rule change does not end the product.
- 3Price by usage with the model cost passed on, or let customers bring their own AI subscription.
- 4Before raising an ad budget, compare the cost of each paying user with what that user pays after refunds, chargebacks, payment fees and model costs.
What to watch
The risks are the mirror image of the causes above.
Revenue is falling
Stripe revenue fell from US$39,398 in March 2026 to US$11,628 in September 2026. July to September 2026 was 34% below April to June, and MRR fell 13.6% in the last 30 days. The founder stopped all ads on 9 August 2026.
Costs larger than revenue
By his own account to 9 August 2026, OpenAI, ads and Stripe took US$245,000 out of US$215,000 of revenue, and with licenses and freelancers he was US$100,000 poorer than at the start. In June 2026 he wrote that Notis was profitable at its small scale, and his page still says profitable. These are his statements, grade C; TrustMRR verifies revenue, not costs.
Notion now has its own agents
Notion released AI Meeting Notes on 13 May 2025 and rebuilt Notion AI as Agents on 18 September 2025, with access to Slack, Google Drive and GitHub. In June 2025 Pariset called the dependence on Notion's API the main risk for Notis. On 27 August 2026 he wrote that he was finishing a move away from Notion within 30 days.
WhatsApp's rule on AI providers
Since 15 January 2026 the WhatsApp Business terms bar AI providers when the AI is the primary, not incidental or ancillary, function, as Meta decides at its sole discretion. Meta told TechCrunch that businesses that use AI to serve their own customers, such as a travel company's support bot, are not affected. Notis is a task tool, not a general chatbot, but its AI is its main function, so the wording could cover it. No source shows Meta acting against Notis; in October 2026 its WhatsApp page still says it works inside the official WhatsApp Business API.
Dependence on other companies
The models come from OpenAI, most of the marketing money went to Facebook and Google, the payments run on Stripe, and the product writes into Notion and other apps through their APIs. In June 2025 the founder wrote that WhatsApp had already been briefly unavailable to Notis.
Funded competitors
The founder names Viktor, which he says raised a US$75 million Series A led by Accel and has four times as many paid users as Notis. TechCrunch names Poke, backed by General Catalyst, among the WhatsApp assistants that the rule would likely affect. ChatGPT, Claude and Notion's own agents compete for the same work.
User counts that do not match
The founder wrote of 17,000 founders using Notis in May 2026 and of 1,000 paying teams in July 2026. Stripe showed 446 active subscriptions in October 2026. The sources do not say how each count was made.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR, notis.ai markdown profile, data as of 15 October 2026Read the markdown profile. Grade A for the Stripe metrics in its Verification Sources section: MRR, revenue by period, the monthly timeline and subscriptions. The team, funding, pricing, user count and tech stack fields are founder-written, grade C.
- C Florian Pariset's newsletter Sunday scaries with Flo, 9 August 2026: I give up.Read in full. Linked from his X post of 10 August 2026. Source for the gross revenue, the costs, the churn, the freelancers, the end of the ads and the Viktor comparison.
- C Notis blog, 19 June 2025: The messaging-first wedge, what's actually working for Notis right nowRead in full. Founder's post. Source for the US$1,000 MRR, the salaries, the growth tests and the Notion API risk.
- C Notis blog, 21 January 2026: Notis, the messaging-first AI assistant that actually runs your NotionRead in full. Source for the start in summer 2023 and the paid launch in November 2023.
- C Florian Pariset on X, 18 June 2026: profitability, churn and trialsRead in full through api.fxtwitter.com.
- C Florian Pariset on X, 27 August 2026: finishing the move away from NotionRead in full through api.fxtwitter.com.
- C Florian Pariset on X, 3 May 2026: 17,000 foundersRead in full through api.fxtwitter.com.
- C Florian Pariset on X, 23 April 2026: Y Combinator rejected Notis twiceRead in full through api.fxtwitter.com.
- C Notis, About Flo page, read 15 October 2026Read in full. Founder's page: team of one, US$0 raised, profitable, and the Viktor comparison.
- C Swiss commercial register (Zefix): Mind the Flo Sàrl, CHE-345.958.711, with the founding notice of 16 August 2024Read the register record and its founding notice in the official gazette. Only names and roles are used here.
- C Notis changelog, August 2025 to August 2026Read the dated entries. Source for the release dates, the December 2025 prices, the models and the quotation of the founder's LinkedIn post of July 2026.
- C Notis pricing page, read 15 October 2026Read in full. The plan prices load by script and are not in the page text; the included usage, the trial and the billing rules are.
- C Notis privacy policy, read 15 October 2026Read in full. Source for the operating company and the processors: OpenAI, Twilio, ElevenLabs, Google Cloud, Supabase, Stripe, Intercom, PostHog, Langfuse, Google Analytics and Composio.
- C Notis WhatsApp channel page, read 15 October 2026Read in full. Source for the official WhatsApp Business API and the 50+ languages.
- B TechCrunch, Ivan Mehta, 18 October 2025, updated 15 January 2026: WhatsApp changes its terms to bar general-purpose chatbots from its platformRead in full. Journalist's report with Meta's confirmation and the text of the new terms.
- C Notion release notes, 13 May 2025: Notion 2.51, AI Meeting Notes, Enterprise Search and moreRead the release title and summary. Notion's own announcement.
- C Notion release notes, 18 September 2025: Notion 3.0, AgentsRead in full. Notion's own announcement.
- C Notis blog, 4 November 2025: Notis isn't another WhatsApp chatbot, it's your work hubRead in full.
- C LinkedIn, Notis company page, read 15 October 2026Read the public page without login: 2 employees listed, 147 followers.
- C Notis for Notion page, read 15 October 2026Read in full. Source for the MCP connector for Notion AI and the 1,000+ apps.
- C Loot Drop database export, 1,749 failed startupsLocal export. AI-written summaries, not independently verified. Source for the failed predecessors.
- C Florian Pariset on X, 22 August 2026: work routed to the subscriptions customers already pay forRead in full through api.fxtwitter.com.